"We know that Product of the Year has a good consumer trust with their peers. And so when people look at this seal, they'll know that their peers voted for something that stood out to them, something that they actually value. That's something that really shows the superior strength and actual value that Brawny brings with the 3-ply paper towel launch."

Kasey Tahmosh
Brand Building Manager, Georgia-Pacific
Brawny® 3-Ply Paper Towels

"We see the benefit in the marks of Product of the Year. It's very recognizable, and obviously we want that on our product. I think it gives the credibility that you were always looking for, but sometimes you can't buy enough TV ads to say it. This logo adds that added consumer trust."

Benjamin Huff & Benjamin Blessing
Kingsway Pharmaceuticals
PBZ OTC

"The consumer-facing side of it [Product of the Year] is so impactful and so powerful. We have national distribution, but what we lack is full awareness and I see it [our Product of the Year win] helping elevate the message even further. And that consumer-voted [aspect], it just makes is so much more impactful."

Erica Larson
Director of Marketing, Riviana Foods, Inc.
Minute Rice

"I mean, consumers trust that seal. That's why we're trying to leverage [it] as much as possible."

Vildan Oenpeker-Cerci
SVP Henkel Consumer Brands
Dial® Hand Soap

"We are very, very, very, very, very proud to get this award, and we listen to the public. And so to get this vote of 40,000 people that voted for BareOrganics, I mean, I'm very very excited."

Angie Everhart
CEO, Diya
BareOrganics Superfood Coffee

"Consumers definitely see that Product of the Year seal and they know that it's a brand they can trust... We're definitely going to put it in front of consumers so they're aware of the win. When you're a new mom, or a new parent [the Product of the Year seal] just provides some additional reassurance... which just gives them another point of, 'I could feel comfortable using this on my new baby as well."

Tim Crowley
Director, Brand Marketing, Prestige Consumer Healthcare
Boudreaux’s Butt Paste® Butt Barrier Ointment

"Schwarzkopf is still a new brand in the U.S. market. So basically we would like to increase awareness of the brand Schwarzkopf with the Product of the Year seal, as it's widely distributed and it's widely known. So for a brand like Schwarzkopf, [that] would still like to establish itself as a leading brand in the market, I think this is going to extremely help to get the brand known for many consumers."

Vildan Oenpeker-Cerci
SVP Henkel Consumer Brands
Schwarzkopf Keratin Blonde