Product of the Year is the world’s largest consumer-voted award for product innovation. Established over 30 years ago in France, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.
In the US, the Product of the Year seal is backed by the votes of over 40,000 consumers, serving as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales.
Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by Kantar.
Winning products are announced in February of each year and receive the right to use the POY seal in marketing communications for two years.
GLOBAL REACH
Argentina
Austria
Australia
Bahrain
Belgium
Brazil
Canada
Chile
Colombia
Denmark
Finland
France
Germany
Greece
Hungary
India
Indonesia
Ireland
Israel
Italy
Kuwait
Lebanon
Luxembourg
Netherlands
Malaysia
New Zealand
Norway
Oman
Poland
Portugal
Romania
Russia
Slovenia
South Africa
South Arabia
South Korea
Spain
Sweden
Tunisia
Turkey
UAE
UK
USA
Why POY
TRUSTED
Over 30 Years of operation working with leaders like P&G, Johnson & Johnson, GSK, Kimberly Clark and many more
GLOBAL
Over 40 countries operating under the same goal: guide consumers to the most innovative products on the market
INDEPENDENT
Survey of 40,000 shoppers conducted by global leader in product innovation research, Kantar TNS
YOUR RETURN ON INVESTMENT
Product of the Year USA winners outperform category sales performance by 38.1%
Source: Winner’s sales data
SHOPPERS MORE LIKELY TO PURCHASE
Source: Kantar Survey, June 2021
MORE EFFECTIVE THAN NEW
Product of the Year logo is 25% more effective on a package than the word “New”
Source: Kantar
DRIVES CONSUMER TRUST
36% of consumers are more likely to trust an ad featuring the Product of the Year logo
Source: Kantar
IMPROVES COUPON REDEMPTION
Coupon redemption consideration increased 24% when the Product of the Year logo is featured in an FSI
Source: Google Survey