The Largest Consumer-Voted Award for Product Innovation

ACTIVATIONS

HOW TO WIN

PRODUCT ENTRY

ENTRIES OPEN APRIL 1, 2024

Eligible products launched after January 1, 2023

FINALISTS DETERMINED

FALL/WINTER 2024

A PR and product innovation event attended by industry professionals, press and influencers.

RESEARCH CONDUCTED

WINTER 2024

Kantar Survey of 40,000 shoppers determine winners in each category

AWARDS SHOW

FEBRUARY 2025

Dinner & Awards Show marking the launch of the national PR campaign guaranteeing over 1 billion media impressions.

PARTNERS