The Product of the Year team is working remotely and available via phone/email if you have any questions or concerns. In these difficult times, we’re working as close to usual as possible to deliver the full Product of the Year program, albeit on a slightly delayed calendar. Sending our very best to you and yours to stay safe and healthy!

The Largest Consumer Survey of Product Innovation

ACTIVATION

WINNER TOOLS

PARTNERS

ENTER NOW

HOW TO WIN

PRODUCT ENTRY

April 1st 2020

Eligible products launched after January 1st, 2019.

FINALISTS DETERMINED

FALL/WINTER 2020

A PR and product innovation event attended by industry professionals, press and influencers.

RESEARCH CONDUCTED

WINTER 2020

Kantar Survey of 40,000 shoppers determine winners in each category

AWARDS SHOW

FEBRUARY 2021

Dinner & Awards Show marking the launch of the national PR campaign averaging 500 million media impressions.