The Largest Consumer Survey of Product Innovation

ACTIVATION

WINNER TOOLS

PARTNERS

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HOW TO WIN

PRODUCT ENTRY

April 1st 2020

Eligible products launched after January 1st, 2019.

FINALISTS DETERMINED

FALL/WINTER 2020

A PR and product innovation event attended by industry professionals, press and influencers.

RESEARCH CONDUCTED

WINTER 2020

Kantar Survey of 40,000 shoppers determine winners in each category

AWARDS SHOW

FEBRUARY 2021

Dinner & Awards Show marking the launch of the national PR campaign averaging 500 million media impressions.