The Largest Consumer-Voted Award for Product Innovation
ACTIVATIONS
PRESS
TODAY Online: 10 best Walmart products to survive summer in 2021
NBC Orlando, FL’s “2 News” (WESH-TV)
CBS Sacramento, CA’s “Good Day Sacramento” (KMAX-TV)
FOX Sacramento, CA’s “FOX40 News” (KTXL-TV)
CW Los Angeles, CA’s “5 Morning News” (KTLA-TV)
FOX Grand Rapids, MI’s “FOX 17 Morning Mix” (WXMI-TV)
CBS Sacramento, CA’s “Good Day Sacramento” (KMAX-TV)
HOW TO WIN
PRODUCT ENTRY
April 1st 2021
Eligible products launched after January 1st, 2020.
FINALISTS DETERMINED
FALL/WINTER 2021
A PR and product innovation event attended by industry professionals, press and influencers.
RESEARCH CONDUCTED
WINTER 2021
Kantar Survey of 40,000 shoppers determine winners in each category
AWARDS SHOW
FEBRUARY 2022
Dinner & Awards Show marking the launch of the national PR campaign guaranteeing a minimum of 1 billion media impressions.
STAY SOCIAL
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PARTNERS
