The Largest Consumer-Voted Award for Product Innovation
ACTIVATIONS
PRESS
Daily Mail TV – POY 2020
Path to Purchase IQ: Product of the Year Open for Entries
Drug Store News: Product of the Year Open for Entries
Progressive Grocer: Product of the Year Open for Entries
2020 POY Satellite Media Tour
FOX Indianapolis, IN’s “FOX 59 Morning News” (WXIN-TV)
CBS Sacramento, CA’s “Good Day Sacramento” (KMAX-TV)
HOW TO WIN
PRODUCT ENTRY
April 1st 2020
Eligible products launched after January 1st, 2019.
FINALISTS DETERMINED
FALL/WINTER 2020
A PR and product innovation event attended by industry professionals, press and influencers.
RESEARCH CONDUCTED
WINTER 2020
Kantar Survey of 40,000 shoppers determine winners in each category
AWARDS SHOW
FEBRUARY 2021
Dinner & Awards Show marking the launch of the national PR campaign averaging 500 million media impressions.
PARTNERS
