The Largest Consumer-Voted Award for Product Innovation
ACTIVATIONS







HOW TO WIN
PRODUCT ENTRY
ENTRIES OPEN APRIL 1, 2026
Eligible products launched after January 1, 2025.
FINALISTS DETERMINED
FALL/WINTER 2026
PR and media preview of all participating products.
RESEARCH CONDUCTED
WINTER 2026
Kantar Survey of 40,000 shoppers determine winners in each category.
AWARDS SHOW
FEBRUARY 2027
Dinner & Awards Show marking the launch of the national PR campaign expected to generate over 1 billion media impressions.
PARTNERS












