The Largest Consumer-Voted Award for Product Innovation

ACTIVATIONS

HOW TO WIN

PRODUCT ENTRY

ENTRIES OPEN APRIL 1, 2026

Eligible products launched after January 1, 2025.

FINALISTS DETERMINED

FALL/WINTER 2026

PR and media preview of all participating products.

RESEARCH CONDUCTED

WINTER 2026

Kantar Survey of 40,000 shoppers determine winners in each category.

AWARDS SHOW

FEBRUARY 2027

Dinner & Awards Show marking the launch of the national PR campaign expected to generate over 1 billion media impressions.

STAY SOCIAL

125 145

28 0

10 2

84 81

14 3

9 1

PARTNERS