What is Product of the Year?

Product of the Year is the largest consumer voted award for product innovation. Product of the Year was created to champion new product innovation and give shoppers a shortcut to the very best new products on the market. It’s not only an internationally recognized award but a proven ROI tool.

How is Product of the Year different from other awards?

There are three key areas in which Product of the Year differs versus other award programs:


Product of the Year has been in operation for 30 years. We work with innovation leaders such as Procter & Gamble, GlaxoSmith Kline, Kimberly Clark, Johnson & Johnson, Nestle and many more.


Product of the Year has a globally expanding footprint that currently stands in 37 countries. Each country operates under a similar goal: Guide consumers to the most innovative products on the market.


At its core, Product of the Year awards innovation through one of the largest independent consumer surveys which is conducted by the global leader in product innovation research, Kantar TNS.

What products qualify?

For the 2020 awards, we accept entries from products launched after January 1st, 2018. Products must have national distribution and demonstrate meaningful consumer innovation in one of the following areas: function, design, packaging, ingredients. If you’re not sure if your product qualifies, please reach out to us, and we can help figure out if your should be entering.

How do you define innovation?

We accept entries from products that demonstrate innovation in their function, design, packaging, or ingredients. This could be a completely new type of product or a useful innovation to an older product or brand, such a new ingredient, redesigned shape or size, new formula (eg. less sugar) or new packaging (eg., user-friendly or “green”). Remember, it does not have to be revolutionary as long as it makes consumers’ lives better/easier. Please contact us directly if you have questions about your product.

How are the winners determined?

We partner with the leading global research company Kantar TNS, to survey a nationally representative sample of over 40,000 American shoppers. The survey is designed to evaluate product innovation on several criteria, including product appeal, satisfaction, advocacy, purchase interest, uniqueness, relevance and excitement.

Can I enter more than one product?

Yes. There is no limit on how many products from one brand can be entered, as long as they meet the criteria above.

When can I enter?

Product of the Year is open for 2020 entries.

What are the categories?

The general broad categories of product entries we accept include Food and Beverage, Health and Beauty, Personal Care, Household Products, Pet Supplies, Pharmaceuticals, Small Appliances and Electronics, etc. The exact category names are determined by TNS after all entries are received. Because this is an award for innovation, the categories are often driven by innovation trends of the preceding year.

We work with Kantar TNS Research to make sure only comparable products compete with each other and there are never less than 2 or more than 6 products in a category.

How much does it cost?

  • Entry to Product of the Year is free.
  • If your product is selected to be a part of the 2020 survey of 40,000 consumers, there is a finalist fee of $7,000
  • If consumers vote your product “Product of the Year”, there is a one-time winner fee of $63,000 that allows promoting the win and using our logo in any type of media for two full years. This fee also covers full inclusion in the national PR campaign which generates an average of 350 million media impressions annually.

Can I opt out once I enter?

Products cannot opt out once submitted. By submitting your product, you are providing full commitment to the program and any fees that may apply if your product is voted a finalist or winner of Product of the Year

What are the benefits of winning?

Winners have found numerous ways to benefit from POY over the past 30 years, but here are a few of the key benefits we’ve observed:

  • All winners are guaranteed the following:
  • Inclusion in nationwide PR campaign to feature all winners – averaging over 350 million media impressions annually
  • A comprehensive research analysis of the Kantar TNS survey of 40,000 consumer, reporting product performance across each measure include appeal, satisfaction, advocacy, purchase interest, uniqueness, relevance and excitement
  • Most importantly, winners receive a two-year licensing term on unlimited usage of the Product of the Year seal on all marketing material which has a proven track record to lift sales

What is Press Preview?

Press Preview is a preliminary evaluation of all entries to confirm that each product meets the basic requirements for the program. The Press Preview is an event attended by industry professionals, press and bloggers. Products advancing from Press Preview are deemed “Finalists” and are subsequently placed into research for evaluation from the Kantar TNS survey of 40,000 consumers.

When was Product of the Year founded?

Product of the Year was founded in 1987 in France by former L’OREAL executive, Christian LeBret.

Does Product of the Year exist in other countries?

Product of the Year currently exists in over 40 countries, making its most recent debut in Turkey, Luxembourg, Kuwait, and Lebanon.

Who can I contact for additional information?

You may contact us with any questions at 212-213-0600.

With questions about sponsorships, joint ventures or media inquiries, you can contact Dolinda Meeker at dolinda@poyusa.com.

With general inquiries and information on how to enter, contact Eric Greenstein at eric@poyusa.com.