Products cannot opt out once submitted. By submitting your product, you are providing full commitment to the program and any fees that may apply if your product is voted a finalist or winner of Product of the Year.
All entered product that have been selected to move into research are considered “finalists”. The finalist fee is $7,000 and helps offset the cost for the comprehensive research conducted by Kantar TNS and the survey of 40,000 consumers. Win or lose, all Finalists receive the full research analysis which has a value of $28,000.
Products that have been voted “Product of the Year” in the survey of 40,000 consumers are deemed “winners”. This carries a fee of $63,000 and permits winners to a two year licensing term of the Product of the Year logo. The logo can be featured across all marketing materials including packaging, in-store, advertising, promotions, digital, etc … Winners are also featured in a national PR campaign which generates a minimum of 500 million media impressions.
Finalists will be notified after their products have been put through to the consumer research stage of the competition. Winners will be confidentially notified at the end of November and can prepare marketing efforts to start at midnight of the Awards Night in February.
Winners will be invited to the Awards Night to find out the winners and celebrate innovation. The 2020 Awards Night will take place in February 2020 in New York City.
Entries for the 2021 Awards will be open April 1st 2020. Eligible products must be launched after January 1st 2019, have national distribution, and demonstrate a meaningful level of product and / or packaging innovation.
Once all products have been submitted, a panel of press and industry professionals are invited to review the submitted products to ensure that the innovation criteria are met before they go on to the consumer research.
Kantar conducts a quantitative study using a nationally representative survey of 40,000 consumers to vote products “Product of the Year” in defined categories. Consumers evaluate each product on several criteria including product appeal, satisfaction, advocacy, purchase interest, uniqueness, relevance and excitement.
All winners are invited to attend the 2021 Product of the Year awards gala which takes place in February in New York City. The Awards Show marks the public announcement of the winners and the start of all winner activation.