PEST CONTROL
ZEVO COMPACT FLYING INSECT TRAP
Our win stems directly from identifying and solving an unmet consumer tension: the trade-off between pest control efficacy and home aesthetics. Zevo’s competitive advantage lies in our understanding that modern households view home care as an extension of their interior design. By expanding our Flying Insect Trap portfolio into a smaller, highly versatile footprint, we deliver trusted 24/7 performance on a compact scale. This “set it and forget it” innovation lowered the barrier to entry for space-conscious shoppers and secured widespread consumer trust.
Today’s consumers demand high-performing home care that integrates seamlessly into modern aesthetics. We entered Product of the Year to secure ultimate third-party validation for Zevo’s consumer-first innovation strategy. Winning this award for Zevo’s Compact Flying Insect Trap proves that disrupting a traditional, efficacy-only category with design-led functionality resonates with modern shoppers.
We are leveraging the POY seal across all priority brand communications and omnichannel retail touchpoints throughout peak pest season. This credential drives immediate trust, accelerates trial, and reinforces Zevo’s position as a premium leader in the category.
At Zevo, our product innovation is highly consumer-centric, aiming to solve everyday home challenges without disrupting our consumers’ living experiences. For us, this Product of the Year seal acts as the ultimate commercial validator and proves that our design-led strategy is moving the category in the right direction. It gives us the confidence to keep pushing the boundaries of traditional insect control, and discovering new solutions that better reflect how consumers want to live today.
As Gen Z transitions into their first apartments or dorms, they are actively establishing lifetime brand loyalties – and we’re ensuring Zevo is integrated into that. Zevo’s Compact Trap offers the exact discreet, effortless protection this demographic demands, perfectly tailored for smaller spaces and mobile lifestyles. The Product of the Year recognition provides instant institutional credibility to a generation skeptical of traditional advertising, validating Zevo as a modern household staple early in Gen Z’s consumer journey.
By delivering effective, proven protection against flying insects, Zevo has established itself as a trusted partner in creating comfortable, guest-ready spaces. Through continuous innovation and effective results, the brand has developed solutions that seamlessly integrate into the modern home without disrupting consumers’ lifestyles or home’s aesthetic. Rather than relying on bulky devices or overpowering fragrances, Zevo provides an odorless solution that works discreetly in the background to eliminate flying insects while preserving an inviting atmosphere. By removing the distraction of pests without compromising on design or experience, Zevo empowers consumers to focus on what matters most: enjoying time with family and guests.
Nicole O’Sullivan, Zevo Brand Director, Procter & Gamble