2016 PRODUCT OF THE YEAR WINNERS
ORAL CARE
ACT® ADVANCED CARETM MOUTHWASH
Chattem, Inc.
Now you can protect your smile with an invisible shield against plaque. ACT® Advanced CareTM mouthwash with Plaque Guard helps prevent plaque and gingivitis and kills 99% of bacteria for a 12 hour shield of protection. Use daily for a whole mouth clean and amazingly fresh breath!
Retail Price: $4.99
BEAUTY TOOLS
AMOPÉTM PEDI PERFECTTM EXTRA COARSE ELECTRONIC FOOT FILE WITH DIAMOND CRYSTALS
RB
The Amopé Pedi PerfectTM Extra Coarse Electronic Foot File with Diamond Crystals bu s away thick and stubborn skin, extending the life of pedicures in a matter of minutes. Using a specially designed extra coarse roller head with nely ground diamond crystals, the le exfoliates with a gentle and safe rotating action, revealing beautiful feet you’ll want to show o . A nishing roller is also available for purchase separately for a silky smooth nish.
Retail Price: $35.99-$45.99
EYE CARE
CLEAR CARE® PLUS
Alcon
Make up with tired eyes over a bottle of the bubbly! NEW CLEAR CARE® PLUS Solution makes every night a special occasion for your contact lenses. The bubbling power of our Triple Action Cleaning formula uses hydrogen peroxide to clean and disinfect your lenses like no multi-purpose solution can. Plus, our exclusive HydraGlyde® Moisture Matrix technology surrounds your lenses with long-lasting moisture so they stay hydrated and feel comfortable to the end of your day.
Retail Price: $9.99
SPECIALTY LAUNDRY
DOWNY FRESH PROTECT
Procter & Gamble
New Downy Fresh Protect has powerful 24 hour odor-protection that keeps you smelling fresh all day, no matter how active you are. The new beads act as an in-wash odor shield and infuse fabrics with motion-activated technology to neutralize and prevent even the toughest odors. The key to this technology goes beyond covering up odors by neutralizing them and providing your clothes with a long-lasting fresh scent.
Retail Price: $6.99
CONDOMS
DUREX REALFEEL® CONDOMS
Durex, the world’s #1 condom brand is always innovating to bring couples closer together than ever before. Durex RealFeel® non-latex condoms are engineered to provide a natural skin-on- skin feeling. Made from polyisoprene, RealFeel condoms use a technically advanced material for the next generation of non- latex condoms, while still providing the same level of safety and protection. 10 per box.
Retail Price: $7.47
VITAMINS/ SUPPLEMENTS
EMERGEN-ZZZZ®
EMERGEN-Zzzz® is an innovative dietary supplement that helps you fall asleep naturally and includes vitamin C and other key antioxidants to fortify you while you sleep. Launched in May 2015, the new zzy product from the makers of Emergen-C combines
3 mg of Melatonin with vitamins C and D, along with other antioxidants, zinc and manganese. Mix Emergen-Zzzz with 4 – 6 ounces of water, cold or hot, and take it approximately 30 minutes before bedtime for help falling asleep naturally. It can be found in the sleep or vitamin aisle at all major retailers.
Retail Price: $10.99
SUSTAINABILITY
ENERGIZER® ECOADVANCEDTM
Energizer® EcoAdvancedTM is the world’s first AA battery made with 4 percent recycled batteries – nearly 10 percent of a key active ingredient – and is Energizer’s longest-lasting alkaline. A battery made with any percentage of recycled batteries while maintaining high runtime was thought to be an impossibility for decades – and is now reality – thanks to Energizer scientists, breakthrough technology and exclusive partnerships. It is another step in Energizer’s journey to bring performance and responsibility to the world.
Retail Price: $4.99
KITCHEN & HOME
FINISH POWERBALL MAX IN 1®
At Finish, we believe in the power of clean. New Finish Powerball Max in 1® has 10x cleaning power actions. Glasses can get cloudy over time, but the new Glass Protect Action helps prevent glass corrosion for brilliant protection wash after wash. Of course it also makes easy work of cutting through grease stains and removing food residues. And it’s easier than ever to use the wrapper dissolves so there’s no need to unwrap.
Retail Price: $5.99
OTC
FLONASE® ALLERGY RELIEF
FLONASE® Allergy Relief contains the #1-prescribed allergy ingredient in the US, Fluticasone propionate. Once daily, FLONASE®—the first and only nasal spray proven to offer 24-hour relief of both nasal and eye-related allergy symptoms—delivers full prescription-strength allergy treatment without a prescription. Unlike most common OTC allergy pills, FLONASE® helps block 6 allergic substances, not just one.*
Retail Price: $13.99
CONDIMENT
FRENCH’S TOMATO KETCHUP
The French’s Food Company LLC
You can really feel good about FRENCH’S Tomato Ketchup – it’s free from high fructose corn syrup! We bring you the great avor of U.S farm-grown tomatoes free from preservatives, arti cial avors, colors and gluten! Enjoy the delicious taste of FRENCH’S Tomato Ketchup on all of your favorite foods.
Retail Price: $2.29
SNACKS
GOLD EMBLEM ABOUNDTM UNSALTED PISTACHIO & ALMOND BLEND
We think pistachios and almonds are two of nature’s tastiest gifts, but even better when paired together. Gold Emblem aboundTM Unsalted Pistachio & Almond Blend is naturally delicious, easy to snack on without those pesky shells, USA grown and meets the American Heart Association criteria for heart-healthy food per 1 oz serving.
Retail Price: $7.99
HAIR STYLING
GÖT2B MIND BLOWING FAST DRY HAIRSPRAY
Henkel
Don’t have time for the Salon? The mind blowing fast dry HAIRSPRAY from göt2b delivers unbelievable blowout results without an appointment. With just one spray, keep your style on lock with the IONIC+ POWER and Micro- ne Fast Drying Complex. Prepare to be blown away by this non-sticky formula that tackles frizz and leaves hair shiny and beautiful!
Retail Price: $4.99
PAPER PRODUCTS
KLEENEX® PERFECT FIT* FACIAL TISSUES
Kleenex® Brand presents the perfect mix of substance and
style with the launch of Kleenex® Perfect Fit* Facial Tissue. The new slim canister is ideal for any small or on-the-go space, and available in a variety of patterns that t seamlessly into any room. Always within reach, Kleenex® Perfect Fit* Facial Tissue makes tissues readily available because in moments of care, one soft Kleenex tissue is all you need.
Retail Price: $6.29
SHOWER & BATH
LYSOL CLICK GEL
RB
New Lysol Click Gel Automatic Toilet Bowl Cleaner continuously cleans and freshens your toilet with every ush! Click Gel is discretely applied with one simple press & click. Its unique, sanitary applicator is a 1-step applicator, making it a quick and easy way to keep toilets clean and fresh for up to a week.
Retail Price: $2.97
CHOCOLATE
M&M’S® CRISPY CHOCOLATE CANDIES
They’re back! In 2015, M&M’S® Crispy Chocolate Candies returned to shelves for the rst time in a decade, after countless pleas
from fans. They feature a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. This delicious treat contains only 180 calories per pack and delivers the crispy, crunchy texture that consumers seek in a snack!
Retail Price: $1.09
PET TREATS
MILK-BONE® GOOD MORNINGTM DAILY VITAMIN TREATS
Milk-Bone® Good MorningTM are specially formulated dog treats that provide bene cial nutrients not found in most dog foods—nutrients that help promote your dog’s well-being and longevity. Every Milk-Bone® Good MorningTM daily vitamin treat is also made with real chicken as the #1 ingredient for a taste that your dog will love! Available in three formulations to help support speci c functions: Total Wellness, Healthy Joints and Healthy Aging.
Retail Price: $3.99
FROZEN FOODS
ORE-IDA BOLD & CRISPY FRIES
The Kraft Heinz Company
The Ore-Ida potato experts and inventor of Tater Tots® potatoes are proud to bring you Ore-Ida Bold & Crispy fries, the classic Ore-Ida quality you love in adventurous avors you crave! Every bite contains over 60 years of French fry craftsmanship and experience – a great way to help alleviate the meal time routine!
Retail Price: $3.29
FEMININE CARE
PLAYTEX® SPORT® COLLECTION
Playtex® Sport® o ers a collection of tampons, pads and liners with Sport Level ProtectionTM designed to comfortably t a girl’s active lifestyle and individual protection needs. Playtex® Sport® Combo Packs, designed for dual-form users, provide two varieties of Sport Level Protection together in one convenient package. All Sport® products feature FlexFitTM technology and are designed to move with the body so girls feel con dent and protected any way they play.
Retail Price: $3.99-$6.99
PET FOOD
BEYOND PURÉES
Nestlé Purina PetCare
If you’re looking to deliver extra nutrients to your dog’s dry meal, you can with new Beyond Purées. This natural mix-in is made with human-grade ingredients plus vitamins and minerals. So with every squeeze, you’ll know your dog is getting a nutrient-rich, limited ingredient addition to his everyday dog food. To serve, simply open and squeeze onto your dog’s dry meal to help support a healthy immune system, digestive system, or skin and coat.
Retail Price: $1.99
MEN’S HYGIENE
RIGHT GUARD XTREME HEAT SHIELD DEODORANT
Henkel
When you feel the heat, there is an increased pressure to perform. This year, Right Guard added fuel to the ame and rose to the occasion by introducing Right Guard Xtreme Heat Shield. Baptized by re in a battery of brutal tests, Xtreme Heat Shield contains a new formula forged to withstand the toughest conditions. It delivers proven sweat protection at 120° and up to 96 hours odor protection.
Retail Price: $3.99
HAIR CARE
SCHWARZKOPF ESSENCE ULTIME OMEGA REPAIR 11-IN-1 LEAVE-IN
Henkel
The Schwarzkopf essence Ultime Omega Repair 11-IN-1 Leave-In Hair Beauti er o ers in 11 bene ts in a bottle. From smoothening and softening hair to controlling and preventing split ends, it handles it all. Best of all, it features rich omega oil, adding shine and bounce to every hair type.
Retail Price: $6.99
COFFEE BEVERAGE
SKINNY COW CREAMY ICED COFFEE
Nestlé USA
Bye-bye barista! Skinny Cow Creamy Iced Co ee drinks are a decadent blend of rich roasted co ee whipped with creamy milk. The Skinny Cow brand expands into the beverage aisle with three indulgent, smooth co ee beverages. At 120 calories per bottle, it’s delicious and sensible too!
Retail Price: $1.99
ICE CREAM
SKINNY COW DIPPED ICE CREAM BARS
Nestlé USA
A moment with Skinny Cow is the ultimate indulgence — delicious ice cream treats that you can feel good about. Women can now take their “me-time” to new heights with Skinny Cow’s latest fully dipped bars: creamy ice cream bars dipped in rich, chocolatey coating. These luscious bars are only 190 calories, which may
be hard to believe after trying any of the three delicious avors: Vanilla Almond Crunch, Double Caramel Swirl and Triple Chocolate Ripple.
Retail Price: $5.49
LIP CARE
SOFTLIPS® CUBE
Softlips® Cube 5-in-1 lip care is the next generation lip balm that combines function and style in a sleek, glass-like cube. Every glide makes lips feel softer, smoother, hydrated and protected, while adding a touch of shine. This luxurious balm comes in a variety of delicious avors and is packed with premium moisturizers such
as Shea Butter, antioxidant vitamins A, C and E, plus SPF 15 for long-lasting hydration and more beautiful lips. Softlips® – Lip balm reinvented.
Retail Price: $3.49
SUGAR CONFECTIONS
SWEETARTS SOFT & CHEWY ROPES
Nestlé USA
A pioneer in taste innovation, SweeTARTS delivers the original avor combination of delightfully sweet and delicately tart. SweeTARTS Soft and Chewy Ropes takes the classic avor fusion a step further—creating bendable fun that’s licorice and SweeTARTS all in one. Chewy with a fruit-punch lling, SweeTARTS Ropes explodes with a mouthwatering maze of texture and taste that makes candy lovers go crazy, without the use of arti cial colors and avors. (3.5 Oz Share Pack)
Retail Price: $1.79
LIQUID LAUNDRY
TIDE HE TURBO CLEANTM LIQUID DETERGENT
A rst-of-its-kind, Tide HE Turbo CleanTM Liquid Detergent saves consumers time and energy thanks to the proprietary, quick- collapsing Smart SudsTM technology. With HE TurboTM Smart SudsTM, your laundry rinses clean without sending HE washers into additional rinse cycles that can add up to 25 minutes to your cycle time and waste up to 10 gallons of water. 40 Oz per bottle.
Retail Price: $5.24
LAUNDRY PACS
TIDE PODS PLUS FEBREZE
Procter & Gamble
New Tide PODS plus Febreze, the newest innovation to the Tide PODS family, brings together Febreze for long-lasting freshness, with the stain removal power and convenience of detergent pacs. For the rst time ever, this new 4-in-1 technology gives you detergent, stain remover, brightener and 24 hours of freshness all in one single pac to help streamline your laundry routine while giving fabrics what they need to look their best. 23 Oz per bag.
Retail Price: $8.99
CAR CARE
TURTLE WAX® DASH & GLASS
Turtle Wax® has made it easy to keep cars looking great in- between adventures. Unlike other interior cleaners, you won’t have to worry about overspray. The breakthrough new DASH & GLASS cleaner uses precision cleaning to e ortlessly remove dirt from both dashboards AND windows. The proprietary formula encapsulates dirt for safe, streak-free cleaning. This uniquely formulated multi-surface cleaner leaves a non-greasy shine to restore the natural look of your car.
Retail Price: $6.99
BETTER FOR YOU
WEIGHT WATCHERS® SMART ONES® SMOOTHIES
Weight Watchers® Smart Ones® Smoothies are convenient treats made with real fruit and yogurt that are ready to enjoy anytime. They are made with no preservatives and are a good source of protein and ber. There’s no need for a blender or additional ingredients, simply thaw and go. Each single serve smoothie comes with a straw and is ready to enjoy in about 30 minutes from the freezer. Try all 3 delicious avors!
Retail Price: $2.34