WEED KILLER
SPRUCE WEED & GRASS KILLER
Spruce Weed & Grass Killer is redefining what consumers can expect from weed control by proving that effective performance and worry-free solutions can go hand in hand. As Procter & Gamble’s first venture into the outdoor category, Spruce is bringing a fresh perspective to a category that has long asked consumers to compromise. Being named a 2026 Product of the Year winner reinforces the growing consumer demand for solutions that deliver powerful results without sacrificing peace of mind.
The recognition validates Spruce’s commitment to developing innovative products that work differently by design, offering effective weed control that is safe for use around people, pets and bees when used as directed. We’ve been leveraging the Product of the Year seal across all our priority communications and retail touchpoints throughout weed season to drive category disruption – bringing P&G’s trusted standard of innovation to the outdoors with a highly effective, transparent formula that has nothing to hide.
With one in three households owning a dog, millions of people were facing a daily compromise: choosing between a pristine yard and using a product that’s safe for use around their pets when used as directed. We set out to eliminate that trade-off entirely. By challenging traditional lawn care with a simple, ten-ingredient formula, we proved you can get fast, powerful results without the worry. This recognition validates that homeowners are ready for smarter, hardworking solutions that put their family’s well-being first.
Consumer expectations are reshaping the weed control category, with homeowners increasingly seeking solutions that deliver both performance and greater peace of mind. The Product of the Year recognition reinforces that this shift is not only real but one that Spruce is helping to lead. As an independently voted consumer award, it provides powerful third-party validation that strengthens consumer confidence while elevating Spruce as a brand redefining what’s possible in outdoor care. The recognition also creates new opportunities to engage homeowners with an award-winning solution that delivers effective, worry-free weed control.
In just its second year on the market, Spruce is earning consumer loyalty by setting a new standard for responsible yard care. We understand that many consumers, especially pet owners, have concerns about traditional weed control products, which is why Spruce was designed to offer a different approach. We know people want a weed killer they can feel good about using, so we focus on delivering fast, visible results while remaining safe for use around people, pets and bees when used as directed. We celebrate the pet-friendly lifestyle that Spruce helps make possible, reinforcing our commitment to helping homeowners care for their outdoor spaces without having to choose between a beautiful yard and the well-being of the people and pets who enjoy it.
Today’s consumers are looking beyond price alone. They’re evaluating overall value and choosing products that deliver lasting performance and convenience. That’s why Spruce is focused on solutions that help homeowners get more out of every purchase. Our reusable Power Wand is designed for long-term use with easy-to-swap refill bottles, making it simple to tackle weeds season after season while reducing waste and mess. We also work closely with our retail partners throughout the year to offer promotions and savings opportunities, helping make it even easier for homeowners to experience worry-free weed control.
