General 

OFF!


Winner of the Week

OUTDOOR MOSQUITO REPELLENT

OFF!

What emerging trends are you seeing in your category, and how is your brand innovating in response?

OFF!® Area Repellent was developed in response to the discomfort that some consumers expressed pertaining to applying insect repellents on skin. With 38% of respondents naming skin feel as a top deterrent from wearing insect repellents and only 15% of respondents saying they always use insect repellents when spending time outside,* the OFF!® Area Repellent directly addresses this need, as it doesn’t require consumers to apply to the skin while still providing protection from mosquitoes and other pests.

*Survey Methodology: This survey was conducted online within the United States by The Harris Poll on behalf of OFF!® from January 16-21, 2025, among 3,051 adults ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. 

What do you believe were the key factors that led your Product of the Year win?

Considered the “OFF!® repellent you don’t put on,” OFF!® Area Repellent is a portable outdoor solution that creates a protective zone against mosquitoes. Its portable design makes it perfect for any gathering, from backyard BBQs to picnics, outdoor sporting events and more. Convenient and easy to use, it keeps mosquitoes and other pests like flies, mosquitoes, non-biting gnats, small flying moths and multi-colored Asian lady beetles 6 feet away within the perimeter you create.

In a market saturated with options, how does your brand work to earn and maintain consumer trust and loyalty?

A3. For over 65 years, the OFF!® brand has been committed to protecting moments outdoors – from backyards to picnics to adventures – by helping fend off mosquitoes, ticks, biting flies, and more with bug sprays and other solutions for any lifestyle.

OFF!® Area Repellent is an effective way to provide mosquito protection for up to 6 hours. The product’s easy-to-use format acts fast and doesn’t require application of a product to your skin. All you need to do is create a circle around the zone that you want to protect (up to 900ft2) – your picnic blanket at the park, around your chair at your daughter’s soccer game or around your hammock in the backyard – and enjoy uninterrupted outdoor moments.

What inspired the OFF!®️ Area Repellent innovation?

For over 65 years, the OFF!® brand has been committed to protecting moments outdoors – from backyards to picnics to adventures – by helping fend off mosquitoes, ticks, biting flies, and more with bug sprays and other solutions for any lifestyle.

We are always looking for ways to engage consumers across generations and learn more about their preferences. OFF!® Area Repellent,  this year’s POY winner, seeks to provide customers who may not want to apply repellents to their skin with a fast and easy option for zone protection. Considered the “OFF!® repellent you don’t put on,” OFF!® Area Repellent offers fast and easy zone coverage for portable protection that keeps mosquitoes 6 feet away for up to 6 hours.

The Product of The Year seal signifies the strength of the OFF!® brand’s product offering. With the opinions of 40,000 consumers used to award OFF!® Area Repellent as a Product of the Year winner, prospective consumers can be assured that the product’s effectiveness and credibility meet the highest standards.

Having won Product of the Year in the past, what inspired OFF!® to enter again?

The Product of The Year seal signifies the strength of the OFF!® brand’s product offering, showing that the company delivers on its claims of providing protection against mosquitoes in a format that offers a practical, straightforward solution for fast zone protection. With input from 40,000 consumers informing the award to OFF!® Area Repellent as a Product of the Year winner, this recognition reflects the confidence and trust consumers place in the OFF!® brand.

How is your brand evolving to meet the growing purchasing power of Gen Z consumers?

We are always looking for ways to engage consumers across generations and learn more about their preferences so we can continue to innovate and develop products to suit their needs. According to Nielsen IQ**, convenience and flexibility are two consumer preferences of Gen Z. These align nicely with OFF!® Area Repellent portable and easy-to-use format that acts quickly and provides protection from mosquitoes and other listed insects for up to 6 hours.

** NielsenIQ. (2024, July 29). How Gen Z consumer behavior is reshaping retail. NIQ. https://nielseniq.com/global/en/insights/analysis/2024/how-gen-z-consumer-behavior-is-reshaping-retail/

How will your Product of The Year win inform future innovation and/or marketing initiatives at your brand?

The Product of The Year seal indicates that OFF!®’s commitment to helping preserve the moments of the outdoors with trusted protection resonates with our consumers. Receiving this great recognition reinforces the guiding factor when developing OFF!® Area Repellent: providing consumers with a product that offers protection without the need to apply to the skin. We will continue to prioritize our consumers’ experiences while creating innovative products that directly respond to their preferences.