FROZEN DESSERT
KINDER BUENO
Kinder Bueno Frozen was inspired by the opportunity to bring Ferrero’s iconic confectionery experience into a differentiated frozen format. By combining Ferrero’s expertise in chocolate with Wells Enterprises’ ice cream heritage, we translated the brand’s signature multilayered crispy, creamy texture and hazelnut flavor into a frozen experience. Brought to market through strong retail partnerships and integrated activation, the product has resonated with shoppers by delivering something both familiar and new. Being named Product of the Year validates this approach and reinforces our ability to drive premium growth and category differentiation.
The category is shifting toward more differentiated, experience-driven products. Consumers are looking for unique flavor experiences, new formats, and distinctive texture profiles that stand out in a crowded space. They’re also moving beyond traditional dessert occasions, seeking products that fit different moments throughout the day. Kinder Bueno Frozen is addressing this by delivering a multisensorial experience that challenges category norms – bringing a familiar confectionery brand into frozen in a way that feels both disruptive and relevant, and gives consumers a compelling new reason to engage with the category.
We build trust by delivering both innovation and quality. Our product development and manufacturing teams work closely to ensure every innovation scales consistently. With best-in-class capabilities, including our expanded Dunkirk, NY facility and first-of-its-kind in-house chocolate production, we embed reliability and craftsmanship into every product. We continuously refine flavor, texture, and the overall sensory experience to meet the highest standards. This commitment ensures Kinder Bueno Frozen not only meets expectations but exceeds them, driving long-term trust and loyalty in a highly competitive category.
We entered Kinder Bueno Frozen into POY to showcase how we translated the brand’s iconic confectionery experience into a differentiated frozen format – staying true to its multilayered texture and signature hazelnut flavor. The innovation brings Kinder Bueno’s multisensorial appeal into new retail environments in a way that feels both familiar and distinctive. Winning is especially meaningful as it reflects broad consumer validation at scale, reinforcing the product’s ability to stand out in a competitive premium frozen category. We are activating this recognition across packaging, retail media, and in-store to create a clear shelf signal and drive shopper engagement.
The Product of the Year win was driven by combining strong brand equity with a truly differentiated product experience. Kinder Bueno Frozen successfully translated the iconic confectionery into frozen while maintaining its signature crispy, creamy texture. Consumers responded to the multisensorial experience, which feels both familiar and new within the category. Success was not driven by branding alone – it delivered a unique, relevant experience that stands out in a competitive premium frozen space.
Product of the Year added powerful third-party validation to our launch. Because it’s consumer-voted, it signals proven demand and reduces perceived risk for retailers. We’ve integrated the seal across packaging, retail media, and in-store Point of Sale materials to create a strong shelf signal – reinforcing credibility, driving trial, and supporting sustained engagement.
Caity Kittler – Senior Brand Manager