We entered Chewsday in Product of the Year 2026 because we believed there was a real opportunity to bring something new and meaningful to the dog treat aisle. Dog parents are looking for better treats that deliver on both enjoyment and function, and Chewsday was created to answer that need with better-for-them options at an accessible price point. Winning Product of the Year 2026 is especially meaningful because it validates that Chewsday is delivering on that promise.

The award is an important proof point for our brand. It reinforces that Chewsday is bringing fresh thinking and innovation to the category, while also building trust with retailers and consumers as we continue to expand nationally.

We are actively leveraging the Product of the Year seal across our business. The seal appears on packaging, point-of-sale materials, digital advertising, social media, and public relations efforts. At shelf, the seal helps Chewsday stand out and gives shoppers an immediate signal of credibility and confidence.

The Product of the Year has become an important part of our launch strategy by providing an immediate signal of trust and credibility. We are using the seal across packaging, retailer presentations, digital advertising, social media, and point-of-sale materials to help shoppers feel more confident trying a new brand. It has also helped strengthen retailer conversations by reinforcing that Chewsday is bringing meaningful innovation to the category.

Affordability matters more than ever, and Chewsday was built with that in mind. Pet parents should not have to choose between a treat that feels better for their dog and one that makes sense for their budget.

We focused on creating better-for-them treats with real benefits, premium appeal, and a price point that still feels accessible. Because taking better care of the dogs who give us so much love should feel good, not out of reach.