TRUSTED
30 Years of operation working with leaders like P&G, Johnson & Johnson, GSK, Kimberly Clark and many more
GLOBAL
37 countries operating under the same goal: guide consumers to the most innovative products on the market
INDEPENDENT
Survey of 40,000 shoppers conducted by global leader in product innovation research, Kantar TNS
YOUR RETURN ON INVESTMENT
Product of the Year USA winners outperform category sales performance by 38.1%
Source: Winner’s sales data
SHOPPERS MORE LIKELY TO PURCHASE
Shoppers are 44% more likely to purchase a product when they know 40,000 people are behind it
Source: Kantar TNS
MORE EFFECTIVE THAN NEW
Product of the Year logo is 25% more effective on a package than the word “New”
Source: Kantar TNS
DRIVES CONSUMER TRUST
36% of consumers are more likely to trust an ad featuring the Product of the Year logo
Source: Kantar TNS
IMPROVES COUPON REDEMPTION
Coupon redemption consideration increased 24% when the Product of the Year logo is featured in an FSI
Source: Google Survey
