You will receive an email from us confirming that your entry was successful. A member of the Product of the Year team will contact you to arrange an “Entry Briefing” so we can review the program and answer any questions that you might have.

The email will contain further instructions on providing a 75-word description of the product for the research. Please make this description “consumer friendly” as this is what the shoppers will read to vote on products.

Also please arrange to send up to 24 product samples for the 2024 Product of the Year Press Preview event.