Congratulations! You have successfully entered into the 2016 Product of the Year awards, the largest consumer-voted survey of product innovation.
This is just step one of an exciting path in which your new product(s) are voted on by a survey of 40,000 shoppers.
Not only does this confirm your entry but also your agreement to the terms and conditions of the Product of the Year USA program (click here for the 2016 Terms & Conditions).
Specifically, you have agreed to the “Full Commitment” nature of the program which includes the following fee structure if your product(s) advances as a finalist and potentially winner:
As part of your participation in the 2016 Product of the Year program, we are requesting the following items at your earliest convenience:
1. 75-Word Product Description: Please make this description “consumer focused”, highlighting the unique innovation of the product. This will serve as the primary consumer stimulus featured in the research. Here are two examples from past winners:
Tide Ultra Stain Release is Tide’s newest liquid detergent supercharged to helpremove 99% of everyday stains, including greasy food stains! It also boasts the innovative “Zap! Cap,” a unique pretreat cap with scrubbing bristles to pre-treat tough stains. Put Zap! Cap to work for you with Tide Ultra Stain Release–helps remove 99% of everyday stains!
Retail Price: $11.99
At Beech-Nut, homemade is our inspiration – we don’t want moms to feed their babies anything they wouldn’t eat themselves. That’s why we developed the new, 100 percent all-natural Beech-Nut line with input from everyday moms. Just real, whole fruits and vegetables are inside our jars. And nothing else. Our food looks, smells and tastes like real food because it is real food. This is not baby food. This is real food for babies.
Retail Price: $1.09
2. A High Res Image of your product(s): This will be used for consumer research, media purposes, PR, and the Awards Show.
Formats: EPS, TIF, PNG, JPEG and PDF
Resolutions: Minimum 300 DPI
3. Product Samples: 24 individual units of your product sent to Product of the Year. Please send the requested items to:
Product of the Year USA
37 West 26th Street, Suite 307
New York, NY 10010
Once again, we are thrilled that you are participating in the 2016 Product of the Year awards. We look forward to working closely together not only in preparation to the consumer vote but hopefully into your activation of the award if consumers vote you Product of the Year.
Wishing you the best of luck,
Product of the Year, USA
For any questions, please contact Dolinda Meeker at email@example.com or 212-213-0600
If this email was generated in error or you have any specific questions about your commitment to the program, please contact us immediately at 212.213.0600.
Copyright © 2015 Product of the Year USA, All rights reserved.
Our mailing address is:
37 West 26th Street, Suite 307 New York, NY, 10010