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WHY POY? | Product of the Year USA

TRUSTED

30 Years of operation working with leaders like P&G, Johnson & Johnson, GSK, Kimberly Clark and many more

GLOBAL

37 countries operating under the same goal: guide consumers to the most innovative products on the market

INDEPENDENT

Survey of 40,000 shoppers conducted by global leader in product innovation research, Kantar TNS

YOUR RETURN ON INVESTMENT

Product of the Year USA winners outperform category sales performance by 38.1%

Source: Winner’s sales data

SHOPPERS MORE LIKELY TO PURCHASE

Shoppers are 44% more likely to purchase a product when they know 40,000 people are behind it

Source: Kantar TNS

MORE EFFECTIVE THAN NEW

Product of the Year logo is 25% more effective on a package than the word “New”

Source: Kantar TNS

DRIVES CONSUMER TRUST

36% of consumers are more likely to trust an ad featuring the Product of the Year logo

Source: Kantar TNS

IMPROVES COUPON REDEMPTION

Coupon redemption consideration increased 24% when the Product of the Year logo is featured in an FSI

Source: Google Survey


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