A few quotes from previous POY winners.
- Chris Sommer, VP Marketing Dial Corporation, A Henkel Company
“It works really well for any of our internal and external customers to get them excited about Product of the Year. We're launching new products now, but because of the this award our retailers, our internal customers, our management, our employees are re-energized over this product.”
Chris Sommer, VP Marketing - Dial Corporation, A Henkel Company (2013 USA Winner)
- Gary Rodkin, ConAgra Foods
“High-impact innovation also plays a big role in all aspects of our growth. To that point, I know you heard about and, hopefully, many of you tried some of our new products at CAGNY. Just a few weeks ago, 2 of our newer products won the 2012 Product of the Year USA awards. These are voted on by a panel of more than 50,000 consumers, and Healthy Choice Top Chef Inspired Café Steamers and Orville Redenbacher's Pop Up Bowl were named 2012 Product of the Year in their respective categories, frozen and snacking. We're obviously very pleased with that consumer response.”
Gary Rodkin, CEO - ConAgra Foods (2012 USA Winner)
- Lauren Nodzak, Mars NA
“We’ve had an outstanding response to Peanut Butter Squared from customers and being awarded Product of the Year really demonstrates that Snickers Peanut Butter Squared is a winning combination.”
Lauren Nodzak, PR Manager - Mars Chocolate North America (2012 USA Winner) in Mass Market Retailing (issue April 2, 2012)
- Al Bolles, ConAgra Foods
"The Product of the Year awards that our Healthy Choice and Orville Redenbacher's teams have received are a tribute to the creativity, passion and insight of everyone at ConAgra Foods who plays a role in the product development process. But the positive response of consumers is still the greatest endorsement we can receive."
Al Bolles, Executive VP, Research, Quality & Innovation – ConAgra Foods (2012 USA Winner)
- Phil Lempert, 2012 Awards
"Innovation is the lifeblood for CPG companies," says Phil Lempert, The Supermarket Guru. "As shoppers spend more time comparing product features and prices, the path to success and their shopping cart is a combination of differentiation and delivering on consumer value. Product of the Year offers assurance to any merchandise that carries the POY seal is one of true innovation."
Phil Lempert, The Supermarket Guru® and Consumer Expert
- Nigel Burton, Colgate-Palmolive
"There are so many of these awards and often, a lot of them end up being very self-congratulatory. This one we've done a few times before, because we like the selection process. The feedback obtained from TNS, which provides the marketers in each product category with research reports, is "invaluable.” It is becoming increasingly important for products to promise to be innovative not only to gain approval from consumers deciding what to buy but also to appeal to retailers as they decide how to stock their shelves. As well as with retailers they like new products and, obviously, new products that work and internally, because we place a big emphasis on driving innovation."
Nigel Burton, Chief Marketing Officer, Colgate-Palmolive (2012 USA Winner) to Stuart Elliott in NY Times Article
- Laurent Faracci, Reckitt Benckiser USA
"It gives you a vote of confidence. It's voted for by the people which is why we like it."
Laurent Faracci, Chief Strategy Marketing Officer - Reckitt Benckiser USA (2012 USA Winner) in a NY Times Article written by Stuart Elliott
- Simon Lowden, PepsiCo NA
"We don't tend to enter many product award competitions but to have more than 50,000 consumers speaking to you, voting for you, it's a good thing. We have plans to promote the award through social media outlets, through Facebook, through Twitter and it will be highlighted in radio and digital media.”
Simon Lowden, Chief Marketing Officer - PepsiCo North America (2012 USA Winner) in a NY Times Article written by Stuart Elliott
“Product of the Year has been instrumental in lifting sales for no!no! Hair 8800 Series on HSN.”
Skip Borghese, Chief Executive Officer, Multi Media Exposure
- Colin Watts, Walgreens
“By giving shoppers the confidence to try a product for the first time, the Product of the Year stamp makes their life easier and helps both brands and retailers”
Colin Watts, Chief Innovation Officer, Walgreens (2010 Jury Chair)
- Ed Uebele, Marketing Director, MARS Petcare
"The POY seal has significantly helped us increase distribution"
Ed Uebele, Marketing Director, MARS Petcare (2010 US Winner)
- Associate Brand Manager, MARS Petcare
"In the first 3-6 months after winning POY we got 40 Million media impressions and got Target to carry a third SKU of the product"
Associate Brand Manager, MARS Petcare (2010 US Winner)
- Natalie Banks
Marketing Director, Wella
"Being voted Product of the Year helped us tremendously in getting unprecedented attention and coverage from media in the beauty industry."
Natalie Banks Marketing Director, Wella (2009 US Winner)
- Neil Shah
Brand Manager, SC Johnson Aircare
"It's a win all round for us and our customers. Being voted a winner by 60,000 consumers and then being able to put that message on the shelf gives us great credibility."
Neil Shah Brand Manager, SC Johnson Aircare (2010 US Winner)
- Mike San Clemente
Associate Brand Manager, MARS Petcare
"Being a Product of the Year winner in our category is very important because it helps the shopper make a quick decision. When they see our shelf talker among 100 products in the pet food aisle they can quickly identify that only one was named 'Product of the Year' "
Mike San Clemente Associate Brand Manager, MARS Petcare (2010 US Winner)
- David Miller
Brand Manager, Pledge
"The Product of the Year Symbol is going to help us differentiate from the hundreds other home cleaning products. The endorsement from 60,000 people is huge for us and will help us increase the believability of our promise."
David Miller Brand Manager, Pledge - SC Johnson (2010 US Winner)
- Director, Corporate Communications,
Dr Pepper Snapple Group
“The fact that we think that we have great products and consumers have validated that for us, makes it that much more special.” The television ads, the print ads, the point of sale, the way we that we can take that and translate it into the things we do every day are very important parts of what we will do with this award.”
Director, Corporate Communications, Dr Pepper Snapple Group (2009 US Winner)
- Chris Sommer, VP Marketing Dial Corporation, A Henkel Company