Why do 90% of Product of the Year winners come back the following year with new products? And 44% of them even enter more products that they did the first time?
Because Product of the Year is more than just a feel-good award – it’s a powerful ROI tool. The numbers speak for themselves:
- Winners outpace category sales growth by 38.1%.
- Consumers are 44% more interested in purchasing a product featuring the Product of the Year logo.
- 25% of consumers are more likely to buy a product featuring the POY seal on its packaging than if it simply said “New!”
- 36% of consumers said they are more likely to believe a product ad featuring the POY seal backed by over 40,000 consumer votes.