Case Studies

The biggest testament to the fact that POY delivers measurable results is that 90% of our winners enter again the following year and 44% even increase their number of entries. However, we always love to hear from our winners how the Product of the Year seal helped their business. Here is a look at some specific success stories from our winners.

Procter and Gamble testifies to the results Product of the Year produces in their P&G innovations fact sheet.

Pantene Pro-V
Procter & Gamble


  • First ever campaign in the UK to introduce Product of the Year
  • Integrated campaign included TV, Print, In-Store, Packaging and PR elements
  • Increased sales by 120%, published by P&G in a brochure for Wella System Professional

Herbal Essences
Procter & Gamble

Wella System Professional
Procter & Gamble

Cesar Treats
Mars Petcare

Pledge Multisurface
SC Johnson

Glade Sense & Spray
SC Johnson

M&M's Pretzel
Mars Chocolate NA

Kotex
Kimberly-Clark

no!no!
Radiancy, Inc.

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