Product of the Year is not simply an award, it’s a powerful marketing tool. Considering that all Finalists receive the results of the nation’s largest study on innovation (an $80,000 value) and all Winners are included in the PR campaign (over $3Million of media exposure), entering for your chance to win the nation’s vote is, to put it bluntly, a no-brainer.
Open for Entries: April 23, 2013
Entry Period Closes: July 31, 2013 (Extended)
Press Preview Day: October 1, 2013
Products Into Research: October, 2013
Winner Notification: November, 2013
Awards Night: February TBD, 2014
Product Entry: Free
Finalist Fee: $7,000
Winner Fee: $63,000
What is the Finalist Fee? Before being reviewed by 40,000 consumers, entered products are put in front of a Jury panel of industry experts and members of the media who make sure the submissions meet innovation criteria. Products that pass this step are put into the consumer research and must pay the Finalist Fee.
**Win or lose, all Finalists receive the results of this study with information on their category and the most recent grocery shopping trends – a value of $80,000!
What is the Winner Fee? All Finalist products are put into the nation’s largest research study on product innovation with over 40,000 consumers. Consumers vote on products in each category based on innovation appeal, use, satisfaction and purchase intent. Products with the highest score in each category are named Product of the Year winners.
***The winner fee pays for logo use on all communications for two years and for inclusion in the POY PR campaign – over a $3 Million value!
When Will I know My Status? Finalists will be notified after their products have been put through to the consumer research stage of the competition. Winners will be confidentially notified at the end of November and can prepare marketing efforts to start at midnight of the Awards Night in February.
When Do I Get the Award? Winners and Finalists will be invited to the Awards Night to find out the winners and celebrate innovation. The 2014 Awards Night will take place in February 2014 in New York City.