• Tide Ultra Stain Release

    2015 Winner: Laundry Detergent Category – Procter & Gamble

  • Viva® Vantage

    2015 Winner: Paper Products Category – Kimberly Clark Corporation

  • SodaStream Revolution Home Soda Maker

    2013 Winner: Home Appliance Category – SodaStream

“Product of the Year creates more of an engine to drive the product off the shelf for us”

Ron Boger
President, IdeaVillage Products Corp


  • COVERGIRL Lashblast Mascara

    2009 Winner: Cosmetics Category – Procter & Gamble

  • Hada Labo Tokyo Ultimate Anti-Aging Mask

    2015 Winner: Anti-Aging Category – The Mentholatum Company

  • FinishingTouch Yes!™

    2015 Winner: Female Grooming Category – Ideavillage Products Corp

“By giving shoppers the confidence to try a product for the first time, the Product of the Year stamp makes their life easier and helps both brands and retailers.”

Colin Watts
Chief Innovation Office, Walgreens


  • Werther’s Original Caramel Popcorn

    2015 Winner: Snacks Category – Storck USA L.P.

  • LiveGfree Gluten Free Pizza

    2015 Winner: Convenience Meals – ALDI

  • Skinny Cow Divine Filled Chocolates

    2014 Winner: Better-for-You Snacks Category – Nestle USA

“It’s very authentic, so it’s not talking heads in other rooms judging the products, it’s the people that matter … the consumers”

Rich Simonson
COO, Carma Labs, Inc.


  • Gold Bond No Mess Powder Spray

    2015 Winner: Comfort & Body Relief Category – Chattem

  • Crest Sensi-Stop Strips – Procter & Gamble

    2015 Winner: Sensitivity Pain Relief Category – Procter & Gamble

  • Dial

    2015 Winners: Dial Deep Cleansing Hand Soap, Dial For Men Power Scrub, Dial Greek Yogurt Body Wash – Henkel

“In an environment where ratings and reviews are so important, I think getting this credential by 40,000 consumers is huge for the Brand.”

Su Vittal
Brand Manager, Tide, Procter & Gamble


  • Milk-Bone Brushing Chews

    2015 Winner: Pet Care Category – Big Hearts Pet Brand

  • Adams™ Flea & Tick Home Spray

    2014 Winner: Pet Care Category – Central Garden & Pet

  • TEMPTATIONS® MixUps Treats for Cats

    2011 Winner: Pet Food Category – Mars Petcare U.S.