NEW YORK, April 7, 2015 /PRNewswire/ — Product of the Year, the world’s largest consumer award for product innovation, backed by the votes of over 40,000 shoppers, has announced that entries are now open for the 2016 awards.
“2016 is setting up to be an extremely competitive year for consumer products as more and more new products are hitting shelves to satisfy shoppers’ increasing demands,” says Rich Fryling, Managing Director, Product of the Year USA. “Product of the Year helps shoppers break through the clutter to find the most innovative products.”
Established 28 years ago, Product of the Year operates in 42 countries with the same purpose: Guide consumers to the best products and reward manufacturers for quality and innovation.
Product of the Year accepts entries every year from products that demonstrate game-changing innovation. Entered products are then placed into specific categories and voted on through a survey of 40,000 consumers by global researcher TNS.
“Our research shows that shoppers are 44% more likely to purchase a product knowing that 40,000 consumers are behind it,” says Fryling.
Consumers will soon see the Product of the Year seal on the 2015 award winners including Tide Ultra Stain Release, Listerine Healthy White Gentle Rinse, Always Infinity, Sensodyne Complete, Dial Greek Yogurt Body Wash, Hada Labo Tokyo Anti Aging Mask, Butterfinger Peanut Butter Cups, Viva Vantage, Milk-Bone Brushing Chews, Crest Sensi-Stop Strips, Benjamin Moore Natura Interior Paint and many more.
For additional information, visit www.productoftheyearusa.com.
About Product of the Year:
Product of the Year is the world’s largest consumer-voted award for product innovation. Winners are backed by the votes of over 40,000 consumers in a national survey conducted by research partner TNS, a global leader in consumer research. The award is a powerful merchandising program proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years. For more information, visit www.productoftheyearusa.com.
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer employee reputation management. With a presence in over 90 countries. TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.
SOURCE Product of the Year USA