Author Archives: admin-usa

“High-impact innovation also plays a big role in all aspects of our growth. To that point, I know you heard about and, hopefully, many of you tried some of our new products at CAGNY. Just a few weeks ago, 2 … Continue reading →

“We’ve had an outstanding response to Peanut Butter Squared from customers and being awarded Product of the Year really demonstrates that Snickers Peanut Butter Squared is a winning combination.” Lauren Nodzak, PR Manager – Mars Chocolate North America (2012 USA … Continue reading →

“The Product of the Year awards that our Healthy Choice and Orville Redenbacher’s teams have received are a tribute to the creativity, passion and insight of everyone at ConAgra Foods who plays a role in the product development process. But … Continue reading →

“Innovation is the lifeblood for CPG companies,” says Phil Lempert, The Supermarket Guru. “As shoppers spend more time comparing product features and prices, the path to success and their shopping cart is a combination of differentiation and delivering on consumer … Continue reading →

“There are so many of these awards and often, a lot of them end up being very self-congratulatory. This one we’ve done a few times before, because we like the selection process. The feedback obtained from TNS, which provides the … Continue reading →

“It gives you a vote of confidence. It’s voted for by the people which is why we like it.” Laurent Faracci, Chief Strategy Marketing Officer – Reckitt Benckiser USA (2012 USA Winner) in a NY Times Article written by Stuart … Continue reading →

“We don’t tend to enter many product award competitions but to have more than 50,000 consumers speaking to you, voting for you, it’s a good thing. We have plans to promote the award through social media outlets, through Facebook, through … Continue reading →

“Product of the Year has been instrumental in lifting sales for no!no! Hair 8800 Series on HSN.” Skip Borghese, Chief Executive Officer, Multi Media Exposure