Product of the Year is the world’s largest consumer-voted award for product innovation. Established 30 years ago in France, POY currently operates in 37 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.

In the US, the Product of the Year seal is backed by the votes of over 40,000 consumers, serving as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales.

Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by Kantar TNS.

Winning products are announced in February of each year and receive the right to use the POY seal in marketing communications for two years.

GLOBAL REACH

The Product of the Year seal proudly serves as the standard of consumer confidence in 37 countries and growing. These are the countries where Product of the Year can be found today:

Argentina
Austria
Australia
Bahrain
Belgium
Brazil
Canada
Chile
Colombia
Denmark
Finland

France
Germany
Greece
Hungary
India
Indonesia
Ireland
Israel
Italy
Kuwait
Lebanon

Luxembourg
Netherlands
Malaysia
New Zealand
Norway
Oman
Poland
Portugal
Romania
Russia
Slovenia

South Africa
South Arabia
South Korea
Spain
Sweden
Tunisia
Turkey
UAE
UK
USA

Why POY

TRUSTED

30 Years of operation working with leaders like P&G, Johnson & Johnson, GSK, Kimberly Clark and many more

GLOBAL

37 countries operating under the same goal: guide consumers to the most innovative products on the market

INDEPENDENT

Survey of 40,000 shoppers conducted by global leader in product innovation research, Kantar TNS

YOUR RETURN ON INVESTMENT

Product of the Year USA winners outperform category sales performance by 38.1%

Source: Winner’s sales data

SHOPPERS MORE LIKELY TO PURCHASE

Shoppers are 44% more likely to purchase a product when they know 40,000 people are behind it

Source: Kantar TNS

MORE EFFECTIVE THAN NEW

Product of the Year logo is 25% more effective on a package than the word “New”

Source: Kantar TNS

DRIVES CONSUMER TRUST

36% of consumers are more likely to trust an ad featuring the Product of the Year logo

Source: Kantar TNS

IMPROVES COUPON REDEMPTION

Coupon redemption consideration increased 24% when the Product of the Year logo is featured in an FSI

Source: Google Survey