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"Product of the Year is a very strong endorsement for any product. We are extremely proud that Always Ultra was awarded Product of the Year in 2005 and have used the endorsement in TV copy, In-store POS, Direct Mail and Packaging."
Always Ultra Brand Manager, Procter and Gamble (UK)
Mike San Clemente Associate Brand Manager, MARS Petcare
"Being a Product of the Year winner in our category is very important because it helps the shopper make a quick decision. When they see our shelf talker among 100 products in the pet food aisle they can quickly identify that only one was named 'Product of the Year' "
Mike San Clemente Associate Brand Manager, MARS Petcare (2010 US Winner)
David Miller Brand Manager, Pledge
"The Product of the Year Symbol is going to help us differentiate from the hundreds other home cleaning products. The endorsement from 60,000 people is huge for us and will help us increase the believability of our promise."
David Miller Brand Manager, Pledge - SC Johnson (2010 US Winner)
POY LATEST NEWS
Check out the creative ways 2011 winners are using the POY seal in marketing campaigns!
Visit our Facebook page for the latest ads featuring the POY logo. From cats to tattoos to Italian masterpieces, the POY seal is the hero of many 2011 winner campaigns.
60,000 Shoppers Select the Nation’s 22 Most Innovative Products of the Year Phil Lempert, The Supermarket Guru® and Herb Sorensen, TNS Scientific Advisor, Reveal Retail Trends at 2011 Product of the Year USA Awards Ceremony NEW YORK – February 09, 2011 – Last night, executives from Procter & Gamble, GlaxoSmithKline, Nestlé USA, Colgate-Palmolive Company, S.C. Johnson, Kimberly-Clark, Mars Petcare, as well as other consumer brands learned about retail and consumer insights at the 2011 Product of the Year USA awards ceremony.
Download PDF The Most Innovative Consumer Packaged Goods of 2011 Revealed at Last Night’s Product of the Year USA Awards Ceremony 60,000 Shoppers Select the Nation’s 22 Most Innovative Products of the Year Phil Lempert, The Supermarket Guru® and Herb Sorensen, TNS Scientific Advisor, Reveal Retail Trends at 2011 Product of the Year USA Awards Ceremony NEW YORK – February 09, 2011 – Last night, executives from Procter & Gamble, GlaxoSmithKline, Nestlé USA, Colgate-Palmolive Company, S.C. Johnson, Kimberly-Clark, Mars Petcare, as well as other consumer brands learned about retail and consumer insights at the 2011 Product of the Year USA awards ceremony. Supermarket Guru® Phil Lempert and TNS Scientific Advisor for Global Retail & Shopper Practice Herb Sorensen, served as guest speakers delivering market trends while Chicago Improv comedians, Kate James and Greg Mills, served as hosts delivering laugh-out-loud jokes at the New York City event that honored this year’s winners from Jimmy Dean®, M&M’S®, McCormick, Air Wick, Pantene Pro-V, U by Kotex, LYSOL®, Lipton, Gillette®, Pampers and The LISTERINE® Brand among other brands who were recognized by consumers for product innovation in the marketplace. “Consumers are smarter than ever and watching what they spend more intelligently,” said Phil Lempert, the Supermarket Guru®. “Even though mobile devices and social networks offer just about every product review possible, it is still the “human” social network that is the most powerful. With over 60,000 shoppers voting on the most innovative for a Product of the Year award, there is not a better recommendation.” As part of the nationwide survey with 60,000 shoppers conducted by TNS, Product of the Year winners receive a robust research study providing the latest insights into the mind of today’s consumer. According to this survey, 80 percent of consumers are willing to try new products while 68 percent of shoppers say a consumer voted award means more for a new product than an expert’s opinion. Recommendations from friends or family positively impacts purchase interest amongst close to half the population. “Even though modern-day consumers are tasked with deciding which products to use on a regular basis, shoppers are willing to trust their peers when it comes to trying new products that provide great value,” said Herb Sorensen, TNS Scientific Advisor for Global Retail & Shopper Practice. “The Product of the Year seal is a giant recommendation to consumers, by consumers.” Hosted in 28 countries, Product of the Year is the world’s largest consumer-voted program that recognizes innovation in consumer packaged goods. 2011 marks the third annual round of Product of the Year in the United States with over 60,000 American shoppers voting on products in a survey conducted by TNS, the world’s largest custom research agency. The following products were voted Product of the Year in their category: • PERSONAL CARE - Speed Stick® and Lady Speed Stick® Stainguard® Antiperspirant Deodorant - Colgate-Palmolive Company • TOOTHPASTE - Aquafresh® iso-active® Whitening - GlaxoSmithKline Consumer Healthcare • MOUTHWASH - LISTERINE® ZERO™, Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. • FEMININE PRODUCTS - U by Kotex - Kimberly-Clark Corporation • CANDY & SNACKS - M&M’S® Pretzel Chocolate Candies - Mars Chocolate North America • FROZEN FOOD - Lean Cuisine® Market Creations - Nestlé USA • SPECIALTY FOODS - BUITONI® Riserva Frozen Complete Meals for Two - Nestlé USA • COOKING SPICES - Recipe Inspirations - McCormick & Company, Inc. • BEVERAGE - Lipton Brisk - Pepsi-Lipton Partnership • HAIR CARE - Pantene Pro-V Customized Solutions - Procter & Gamble • HAIR STYLING - Pantene Pro-V Customized Solutions Stylers & Treatments - Procter & Gamble • BABY CARE - Pampers Cruisers & Swaddlers - Procter & Gamble • MALE GROOMING - Gillette® Fusion® ProGlide™ Power Razor - Procter & Gamble • AIR CARE - Air Wick Air Freshener - Reckitt Benckiser • PERSONAL HYGIENE - LYSOL® Healthy Touch® No-Touch Hand Soap System - Reckitt Benckiser • BREAKFAST - Jimmy Dean® Hearty Sausage Crumbles - Sara Lee • COOKING - Olivari Mediterranean Olive Oil - Sovena USA • INSECTICIDE - Raid Max® Bug Barrier - S.C. Johnson & Son, Inc. • PET FOOD - TEMPTATIONS® MixUps Treats for Cats- Mars Petcare U.S. • PET HEALTH - GREENIES® JointCare Treats - The Nutro Company • COSMETICS - MD Lash Factor Eyelash Conditioner - La Canada Ventures, Inc. • AT HOME BEAUTY TREATMENT - no!no! Hair 8800 - Radiancy, Inc. “Consumer packaged goods continue to demonstrate a need for the market to create products that enhance both consumer confidence and product loyalty,” said Colleen Kelly, Managing Director of Product of the Year. “Product of the Year is pleased to offer consumers the ability to easily sift through and distinguish those brands that stand apart in the consumer packaged goods sector.” Shoppers nationwide will be able to recognize the winners starting in February of this year by looking for the red ‘Product of the Year’ stamp on packaging, in advertising and in-store displays. Last year’s winners included products from Coca-Cola, S.C. Johnson, Tide, Clairol and Sprite among others who promoted their wins by efficiently wearing the red stamp. For additional information / hi-res images of the Product of the Year USA winners for 2011, please visit www.productoftheyearusa.com # # # About Product of the Year: Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 25 years ago in France, POY currently operates in 28 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of 60,000 consumers, the distinct red POY logo serves as shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information visit www.productoftheyearusa.com. About TNS: TNS, which recently merged with Research International, is the world’s largest custom research agency, delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 70 countries, TNS is part of Kantar, the world’s largest research, insight and consultancy network. Please visit www.tns-us.com for more information. Media Inquiries: Colleen Kelly Alvin Woods Managing Director Account Coordinator Product of the Year USA MWW Group 212-213-0600 646-215-6892 colleenkelly@productoftheyearusa.com awoods@mww.com Download PDF
POY Forms Strategic Partnership with TV Retailing Expert
POY has joined forces with Multi Media Exposure to create live TV retailing opportunities for participating brands. MME is an expert at live TV retailing, known for successfully launching innovative brands on HSN.
PRODUCT OF THE YEAR USA AND MULTI MEDIA EXPOSURE FORM STRATEGIC PARTNERSHIP TO CREATE LIVE RETAIL TELEVISION OPPORTUNITIES FOR INNOVATIVE CONSUMER PRODUCTS CPG Brands Entering Product of the Year Awards by August 31 Automatically Considered for MME Retail Television NEW YORK – July 13, 2010 – Product of the Year USA (POY), the world’s largest consumervoted awards program and Multi Media Exposure (MME), a leader in live television retailing known for successfully launching brands on HSN, today announced a strategic partnership to develop unique marketing platforms and live retail television opportunities for innovative consumer products. Consumer packaged goods brands who participate in Product of the Year USA, an annual program where 60,000 American shoppers vote on the most innovative consumer products, will be considered for MME’s live television opportunities. The entry deadline for Product of the Year USA is August 31, 2010. “Being able to share MME’s expertise in growing brands in the direct-to-consumer space, specifically on HSN with innovative consumer products, is part of our commitment to showcasing product innovation,” said Colleen Kelly, managing director, Product of the Year USA. “We are thrilled to embark on this new partnership with MME and excited to explore opportunities with our prospective award-winning brands.” MME represents numerous successful brands both on live direct marketing channels as well as taped infomercials. Their close working relationship with HSN and their partners allows MME to position products for maximum selling potential and guide their partners through the HSN process. MME develops its own products or assists its clients with the development of a product. “MME continues to bring great products to the TV retailing environment and we are excited to introduce the innovative products entered into Product of the Year to HSN,” said Skip Borghese, president of MME. The strategic alliance between Product of the Year and MME comes on top of the numerous benefits available to POY winners, including a high-profile national public relations campaign. Open to all innovative products launched after January 2009, the registration form can be found online at www.productoftheyearusa.com. About Product of the Year: Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 24 years ago in France, POY currently operates in 28 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of 60,000 consumers, the distinct red POY seal serves as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase product trial retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information, visit www.productoftheyearusa.com. About MME: Launched in 1996 Multi Media Exposure was created in response to the demand from traditional vendors needing assistance with marketing, distribution and an introduction to the exciting world of TV retailing. Now, with offices in New York, New Jersey and Florida, MME is at the forefront when it comes to TV retailing. The founding members have been involved on many levels of wholesaling from Revlon, Max Factor and Mennen, to LPI cosmetics which distributed or owned lines such as Perlier, Fendi, Orlane, Gale Hayman, and La Perla. In addition to traditional retailing, the principals of MME have over 19 years of experience with live and taped direct response, including 5 years on QVC and over 14 years at HSN. From Marketing to Product Management, MME’s managing directors have direct relationships with the buyers and executives at the top Shopping Networks, allowing for maximum selling potential, identifying opportunities and guiding their partners every step of the way. In addition to their success with the shopping networks, MME has also assisted in creating some of the most successful and longest running infomercials within the United States. Further adding to their achievements, MME currently manufactures three highly thriving lines on HSN: The Princess Amanda Collection - a jewelry line created by Amanda Borghese , documenting her travels around the world, and launched in July of 2008; Royal Treatment Italian Pet Spa - a prestigious line of all-natural, human-grade, gentle and effective bath & body pet products, made in Italy; and Casa di Francesca - a Home Fragrance Collection, inspired by the rich surroundings of Europe. Whether it be assisting in the launch of a product on Live TV such as HSN or manufacturing one of their own brands, MME has the reputation and knowledge to help their clients achieve their utmost goals.
