“By giving shoppers the confidence to try a product for the first time, the Product of the Year stamp makes their life easier and helps both brands and retailers”
Colin Watts, Chief Innovation Officer, Walgreens (2010 Jury Chair)
"In the first 3-6 months after winning POY we got 40 Million media impressions and got Target to carry a third SKU of the product"
Associate Brand Manager, MARS Petcare (2010 US Winner)
“The fact that we think that we have great products and consumers have validated that for us, makes it that much more special.” The television ads, the print ads, the point of sale, the way we that we can take that and translate it into the things we do every day are very important parts of what we will do with this award.”
Director, Corporate Communications, Dr Pepper Snapple Group (2009 US Winner)
POY LATEST NEWS
All 23 winners of the 2014 Product of the Year Awards featured!!
Click here to read the article!
Click here to enter!
Get a copy of Parade Magazine on February 23rd and read all about the 23 newest and most innovative products chosen by over 40,000 consumers! Read the exclusive article online here!
Stuart Elliott's Webdenda calls out the 2014 Product of the Year Awards! Check out the full account from February 18th, 2014 here.