“By giving shoppers the confidence to try a product for the first time, the Product of the Year stamp makes their life easier and helps both brands and retailers”
Colin Watts, Chief Innovation Officer, Walgreens (2010 Jury Chair)
"Being voted Product of the Year helped us tremendously in getting unprecedented attention and coverage from media in the beauty industry."
Natalie Banks Marketing Director, Wella (2009 US Winner)
"Innovation is the lifeblood for CPG companies," says Phil Lempert, The Supermarket Guru. "As shoppers spend more time comparing product features and prices, the path to success and their shopping cart is a combination of differentiation and delivering on consumer value. Product of the Year offers assurance to any merchandise that carries the POY seal is one of true innovation."
Phil Lempert, The Supermarket Guru® and Consumer Expert
POY LATEST NEWS
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Get a copy of Parade Magazine on February 23rd and read all about the 23 newest and most innovative products chosen by over 40,000 consumers! Read the exclusive article online here!
Stuart Elliott's Webdenda calls out the 2014 Product of the Year Awards! Check out the full account from February 18th, 2014 here.
Click here to see our Press Release on CNBC.