“High-impact innovation also plays a big role in all aspects of our growth. To that point, I know you heard about and, hopefully, many of you tried some of our new products at CAGNY. Just a few weeks ago, 2 of our newer products won the 2012 Product of the Year USA awards. These are voted on by a panel of more than 50,000 consumers, and Healthy Choice Top Chef Inspired Café Steamers and Orville Redenbacher's Pop Up Bowl were named 2012 Product of the Year in their respective categories, frozen and snacking. We're obviously very pleased with that consumer response.”
Gary Rodkin, CEO - ConAgra Foods (2012 USA Winner)
“The fact that we think that we have great products and consumers have validated that for us, makes it that much more special.” The television ads, the print ads, the point of sale, the way we that we can take that and translate it into the things we do every day are very important parts of what we will do with this award.”
Director, Corporate Communications, Dr Pepper Snapple Group (2009 US Winner)
"We don't tend to enter many product award competitions but to have more than 50,000 consumers speaking to you, voting for you, it's a good thing. We have plans to promote the award through social media outlets, through Facebook, through Twitter and it will be highlighted in radio and digital media.”
Simon Lowden, Chief Marketing Officer - PepsiCo North America (2012 USA Winner) in a NY Times Article written by Stuart Elliott
POY LATEST NEWS
NEW YORK, April 7, 2015 /PRNewswire/ -- Product of the Year, the world's largest consumer award for product innovation, backed by the votes of over 40,000 shoppers, has announced that entries are now open for the 2016 awards. "2016 is setting up to be an extremely competitive year for consumer products as more and more new products are hitting shelves to satisfy shoppers' increasing demands," says Rich Fryling, Managing Director, Product of the Year USA. "Product of the Year helps shoppers break through the clutter to find the most innovative products." Established 28 years ago, Product of the Year operates in 42 countries with the same purpose: Guide consumers to the best products and reward manufacturers for quality and innovation. Product of the Year accepts entries every year from products that demonstrate game-changing innovation. Entered products are then placed into specific categories and voted on through a survey of 40,000 consumers by global researcher TNS. "Our research shows that shoppers are 44% more likely to purchase a product knowing that 40,000 consumers are behind it," says Fryling. Consumers will soon see the Product of the Year seal on the 2015 award winners including Tide Ultra Stain Release, Listerine Healthy White Gentle Rinse, Always Infinity, Sensodyne Complete, Dial Greek Yogurt Body Wash, Hada Labo Tokyo Anti Aging Mask, Butterfinger Peanut Butter Cups, Viva Vantage, Milk-Bone Brushing Chews, Crest Sensi-Stop Strips, Benjamin Moore Natura Interior Paint and many more. For additional information, visit www.productoftheyearusa.com. About Product of the Year: Product of the Year is the world's largest consumer-voted award for product innovation. Winners are backed by the votes of over 40,000 consumers in a national survey conducted by research partner TNS, a global leader in consumer research. The award is a powerful merchandising program proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years. For more information, visit www.productoftheyearusa.com. About TNS: TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer employee reputation management. With a presence in over 90 countries. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information. Product of the Year Logo SOURCE Product of the Year USA
Rich Fryling, Managing Director of Product of the Year USA, highlights the value of Product of the Year with NY1’s Kristen Shaughnessy who encourages viewers to remember to look out for the red Product of the Year seal.
Rich Fryling, Managing Director of Product of the Year USA, highlights the value of Product of the Year with NY1's Kristen Shaughnessy who encourages viewers to remember to look out for the red Product of the Year seal.