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    Laurent Faracci, Reckitt Benckiser USA

    "It gives you a vote of confidence. It's voted for by the people which is why we like it."

    Laurent Faracci, Chief Strategy Marketing Officer - Reckitt Benckiser USA (2012 USA Winner) in a NY Times Article written by Stuart Elliott

    Phil Lempert, 2012 Awards

    "Innovation is the lifeblood for CPG companies," says Phil Lempert, The Supermarket Guru. "As shoppers spend more time comparing product features and prices, the path to success and their shopping cart is a combination of differentiation and delivering on consumer value. Product of the Year offers assurance to any merchandise that carries the POY seal is one of true innovation."

    Phil Lempert, The Supermarket Guru® and Consumer Expert

    Mike San Clemente
 Associate Brand Manager, MARS Petcare

    "Being a Product of the Year winner in our category is very important
 because it helps the shopper make a quick decision. When they see our shelf talker among 100 products in the pet food aisle they can quickly identify that only one was named 'Product of the Year' "

    Mike San Clemente
 Associate Brand Manager, MARS Petcare (2010 US Winner)