“We’ve had an outstanding response to Peanut Butter Squared from customers and being awarded Product of the Year really demonstrates that Snickers Peanut Butter Squared is a winning combination.”
Lauren Nodzak, PR Manager - Mars Chocolate North America (2012 USA Winner) in Mass Market Retailing (issue April 2, 2012)
“The fact that we think that we have great products and consumers have validated that for us, makes it that much more special.” The television ads, the print ads, the point of sale, the way we that we can take that and translate it into the things we do every day are very important parts of what we will do with this award.”
Director, Corporate Communications, Dr Pepper Snapple Group (2009 US Winner)
"It's a win all round for us and our customers. Being voted a winner by 60,000 consumers and then being able to put that message on the shelf gives us great credibility."
Neil Shah Brand Manager, SC Johnson Aircare (2010 US Winner)
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