"We don't tend to enter many product award competitions but to have more than 50,000 consumers speaking to you, voting for you, it's a good thing. We have plans to promote the award through social media outlets, through Facebook, through Twitter and it will be highlighted in radio and digital media.”
Simon Lowden, Chief Marketing Officer - PepsiCo North America (2012 USA Winner) in a NY Times Article written by Stuart Elliott
"The Product of the Year awards that our Healthy Choice and Orville Redenbacher's teams have received are a tribute to the creativity, passion and insight of everyone at ConAgra Foods who plays a role in the product development process. But the positive response of consumers is still the greatest endorsement we can receive."
Al Bolles, Executive VP, Research, Quality & Innovation – ConAgra Foods (2012 USA Winner)
“It works really well for any of our internal and external customers to get them excited about Product of the Year. We're launching new products now, but because of the this award our retailers, our internal customers, our management, our employees are re-energized over this product.”
Chris Sommer, VP Marketing - Dial Corporation, A Henkel Company (2013 USA Winner)
POY LATEST NEWS
All 23 winners of the 2014 Product of the Year Awards featured!!
Click here to read the article!
Click here to enter!
Get a copy of Parade Magazine on February 23rd and read all about the 23 newest and most innovative products chosen by over 40,000 consumers! Read the exclusive article online here!
Stuart Elliott's Webdenda calls out the 2014 Product of the Year Awards! Check out the full account from February 18th, 2014 here.