“It works really well for any of our internal and external customers to get them excited about Product of the Year. We're launching new products now, but because of the this award our retailers, our internal customers, our management, our employees are re-energized over this product.”
Chris Sommer, VP Marketing - Dial Corporation, A Henkel Company (2013 USA Winner)
“The fact that we think that we have great products and consumers have validated that for us, makes it that much more special.” The television ads, the print ads, the point of sale, the way we that we can take that and translate it into the things we do every day are very important parts of what we will do with this award.”
Director, Corporate Communications, Dr Pepper Snapple Group (2009 US Winner)
"Innovation is the lifeblood for CPG companies," says Phil Lempert, The Supermarket Guru. "As shoppers spend more time comparing product features and prices, the path to success and their shopping cart is a combination of differentiation and delivering on consumer value. Product of the Year offers assurance to any merchandise that carries the POY seal is one of true innovation."
Phil Lempert, The Supermarket Guru® and Consumer Expert
POY LATEST NEWS
All 23 winners of the 2014 Product of the Year Awards featured!!
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Get a copy of Parade Magazine on February 23rd and read all about the 23 newest and most innovative products chosen by over 40,000 consumers! Read the exclusive article online here!
Stuart Elliott's Webdenda calls out the 2014 Product of the Year Awards! Check out the full account from February 18th, 2014 here.