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    “Product of the Year has been instrumental in lifting sales for no!no! Hair 8800 Series on HSN.”

    Skip Borghese, Chief Executive Officer, Multi Media Exposure

    Simon Lowden, PepsiCo NA

    "We don't tend to enter many product award competitions but to have more than 50,000 consumers speaking to you, voting for you, it's a good thing. We have plans to promote the award through social media outlets, through Facebook, through Twitter and it will be highlighted in radio and digital media.”

    Simon Lowden, Chief Marketing Officer - PepsiCo North America (2012 USA Winner) in a NY Times Article written by Stuart Elliott

    Director, Corporate Communications, 
Dr Pepper Snapple Group

    “The fact that we think that we have great products and consumers have validated that for us, makes it that much more special.” The television ads, the print ads, the point of sale, the way we that we can take that and translate it into the things we do every day are very important parts of what we will do with this award.”

    Director, Corporate Communications, 
Dr Pepper Snapple Group (2009 US Winner)