"The Product of the Year Symbol is going to help us differentiate from the hundreds other home cleaning products. The endorsement from 60,000 people is huge for us and will help us increase the believability of our promise."
David Miller Brand Manager, Pledge - SC Johnson (2010 US Winner)
"Being a Product of the Year winner in our category is very important because it helps the shopper make a quick decision. When they see our shelf talker among 100 products in the pet food aisle they can quickly identify that only one was named 'Product of the Year' "
Mike San Clemente Associate Brand Manager, MARS Petcare (2010 US Winner)
"There are so many of these awards and often, a lot of them end up being very self-congratulatory. This one we've done a few times before, because we like the selection process. The feedback obtained from TNS, which provides the marketers in each product category with research reports, is "invaluable.” It is becoming increasingly important for products to promise to be innovative not only to gain approval from consumers deciding what to buy but also to appeal to retailers as they decide how to stock their shelves. As well as with retailers they like new products and, obviously, new products that work and internally, because we place a big emphasis on driving innovation."
Nigel Burton, Chief Marketing Officer, Colgate-Palmolive (2012 USA Winner) to Stuart Elliott in NY Times Article
POY LATEST NEWS
NEW YORK, April 7, 2015 /PRNewswire/ -- Product of the Year, the world's largest consumer award for product innovation, backed by the votes of over 40,000 shoppers, has announced that entries are now open for the 2016 awards. "2016 is setting up to be an extremely competitive year for consumer products as more and more new products are hitting shelves to satisfy shoppers' increasing demands," says Rich Fryling, Managing Director, Product of the Year USA. "Product of the Year helps shoppers break through the clutter to find the most innovative products." Established 28 years ago, Product of the Year operates in 42 countries with the same purpose: Guide consumers to the best products and reward manufacturers for quality and innovation. Product of the Year accepts entries every year from products that demonstrate game-changing innovation. Entered products are then placed into specific categories and voted on through a survey of 40,000 consumers by global researcher TNS. "Our research shows that shoppers are 44% more likely to purchase a product knowing that 40,000 consumers are behind it," says Fryling. Consumers will soon see the Product of the Year seal on the 2015 award winners including Tide Ultra Stain Release, Listerine Healthy White Gentle Rinse, Always Infinity, Sensodyne Complete, Dial Greek Yogurt Body Wash, Hada Labo Tokyo Anti Aging Mask, Butterfinger Peanut Butter Cups, Viva Vantage, Milk-Bone Brushing Chews, Crest Sensi-Stop Strips, Benjamin Moore Natura Interior Paint and many more. For additional information, visit www.productoftheyearusa.com. About Product of the Year: Product of the Year is the world's largest consumer-voted award for product innovation. Winners are backed by the votes of over 40,000 consumers in a national survey conducted by research partner TNS, a global leader in consumer research. The award is a powerful merchandising program proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years. For more information, visit www.productoftheyearusa.com. About TNS: TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer employee reputation management. With a presence in over 90 countries. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information. Product of the Year Logo SOURCE Product of the Year USA
Rich Fryling, Managing Director of Product of the Year USA, highlights the value of Product of the Year with NY1’s Kristen Shaughnessy who encourages viewers to remember to look out for the red Product of the Year seal.
Rich Fryling, Managing Director of Product of the Year USA, highlights the value of Product of the Year with NY1's Kristen Shaughnessy who encourages viewers to remember to look out for the red Product of the Year seal.