"It gives you a vote of confidence. It's voted for by the people which is why we like it."
Laurent Faracci, Chief Strategy Marketing Officer - Reckitt Benckiser USA (2012 USA Winner) in a NY Times Article written by Stuart Elliott
"Innovation is the lifeblood for CPG companies," says Phil Lempert, The Supermarket Guru. "As shoppers spend more time comparing product features and prices, the path to success and their shopping cart is a combination of differentiation and delivering on consumer value. Product of the Year offers assurance to any merchandise that carries the POY seal is one of true innovation."
Phil Lempert, The Supermarket Guru® and Consumer Expert
"Being a Product of the Year winner in our category is very important because it helps the shopper make a quick decision. When they see our shelf talker among 100 products in the pet food aisle they can quickly identify that only one was named 'Product of the Year' "
Mike San Clemente Associate Brand Manager, MARS Petcare (2010 US Winner)
POY LATEST NEWS
All 23 winners of the 2014 Product of the Year Awards featured!!
Click here to read the article!
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Get a copy of Parade Magazine on February 23rd and read all about the 23 newest and most innovative products chosen by over 40,000 consumers! Read the exclusive article online here!
Stuart Elliott's Webdenda calls out the 2014 Product of the Year Awards! Check out the full account from February 18th, 2014 here.